If this is your first time here, you may be wondering why someone in the powersports industry has a military theme going on. The reason? Because we can. We're not a carbon-copy company like everyone else. We like to do things differently and have some fun in the process. For the past several years, our catalog has used this military theme in the design and layout, making it a fun and attention-getting book for dealers and customers alike. In fact, we don't even like to call it a catalog. This year's book is called the "2008 Field Manual" which you can see online right now!

In addition, Advantage Performance is the exclusive manufacturer for DMC Exhausts, the premier exhaust for offroad, M/X, and ATV.

Our high volume purchasing means low prices to dealers. Our catalog is growing at a phenomenal rate. Our staff is knowledgeable and experienced. In fact, we all ride! Hey, we can hype ourselves all day long, but until you try Advantage Performance, you'll never really know. If you want to become a dealer, simply follow this link for a Dealer Application for information.

The Advantage website is a great resource for Dealers. It's designed to be extremely user friendly and provide a wealth of information, reference guides, charts, new product releases, and more. The Dealer Access Link provides dealers instant access to our current Monthly Specials, Sales, Closeouts, and more. We even offer 24/7 online access to our ImageBank where you can download product images for your own website or catalog development.

We put you, the dealer, first, in every aspect of what we do. You are treated like a person, not a number. You have real needs that should be handled by real people. As an example, all orders for in-stock items received as late as 4:30pm ship the same day! When you call, you speak to a real person, not some voice-mail. When you need particular attention, your issue receives top priority. We put the "serve" back in service. We are constantly striving to make Advantage Performance your #1 source. Are you ready to enlist?